Two pupils sit at a breakfast club. One has his face buried in a bowl of cereal.

Mark your calendars for Breakfast Club appeal week 2024

2 months ago
2 min read

At The Greggs Foundation, we are fortunate to be supported by both Greggs customers and Greggs colleagues in helping raise much-needed funds during the annual Breakfast Club Appeal Weeks.  

Breakfast Club Appeal Week runs twice a year in Greggs shops throughout the UK. Last year, the Breakfast Club Appeal Weeks raised over £190,000 in just 14 days! Thanks to the generous donations from customers and a series of shop-based fundraising events, the appeal weeks raised enough to fund over 750,000 free breakfasts for our Breakfast Club Schools.

For 2024, our first Breakfast Club Appeal Week will run in Greggs shops from Sunday 28th April until Saturday 4th May. During the appeal, customers are encouraged to donate 25p to fund a breakfast for our school network but there are a other ways you can donate to The Greggs Foundation: 

  • A Greggs Jammy Heart biscuit is not only a delicious treat, but also a way to donate!  If you #haveaheart, 5p from every biscuit sold will be donated to The Greggs Foundation and during the Breakfast Club appeal week this rises to 10p.  Did you know that in 2023, Jammy Heart biscuits raised over £150,000 for the Foundation?

  • Greggs colleagues never fail to step up when it comes to supporting charitable causes and Breakfast Club Appeal Week is no different.  From fancy dress days to shop bingo, our colleagues are seasoned fundraisers and always strive to make an impact for The Greggs Foundation. 

  • You can now donate 25p on the Greggs app! Simply click the donate button when making an order via the app and your donation will be added to the overall total.

Two pupils smile whilst eating watermelon at their breakfast club
2 children play with wooden toys at breakfast club

A 25p donation buys a breakfast for one of over 62,000 children who attend a Greggs Foundation Breakfast Club, giving pupils the opportunity to start the day the right way.

We’re confident that with the support of Greggs customers and colleagues, our Breakfast Club Appeal Week will be a success but remember you can donate to The Greggs Foundation at any point during the year when ordering in shops or via the Greggs app.  This year presents an even more important milestone in the history of our Breakfast Clubs as we approach the 25-year anniversary of the first Breakfast Club opening in Newcastle upon Tyne in 1999, but more on that soon!