The first breakfast club was established in 1999 as part of a Business in the Community ‘Seeing is Believing’ event. The event was in response to growing concerns that children were attending school without having any breakfast. Greggs plc took up the charge and established the first ‘Greggs’ breakfast club. Robbie, pictured above, is getting his breakfast at Fell Dyke Primary School, the 100th school to be sponsored by Greggs. Greggs staff volunteer at every school, giving children the opportunity to understand more about working environments and giving staff members the satisfaction of knowing they’ve made a difference. There are now over 400 breakfast clubs, providing free breakfasts to over 24,916 children every day.